{
  "batch": "1873-media-buyer-how-to-start",
  "articles": [
    {
      "id": "learn_r1873_media_buyer_how_to_start_education_advocacy_bachelor_adpm",
      "category": "Getting Started",
      "title": "Advertising and Promotions Managers (O*NET 11-2011.00): Access.signup",
      "summary": "73% of respondents said a Bachelor's degree is required to perform the job of Advertising and Promotions Manager.",
      "body": "73% of respondents said a Bachelor's degree is required to perform the job of Advertising and Promotions Manager.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“73% responded: Bachelor's degree required”\n\nNote: Education section of Advertising and Promotions Managers O*NET page. 73% of respondents said bachelor's degree required.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/11-2011.00",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "73% responded: Bachelor's degree required",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Advertising and Promotions Managers (O*NET 11-2011.00)",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET survey data",
      "tags": {
        "lane": "any",
        "stage": "choosing",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_education_search_associate",
      "category": "Getting Started",
      "title": "Search Marketing Strategists (O*NET 13-1161.01): Access.signup",
      "summary": "48% of respondents said a Bachelor's degree is required and 22% said an Associate's degree or other 2-year degree is required for Search Marketing Strategist.",
      "body": "48% of respondents said a Bachelor's degree is required and 22% said an Associate's degree or other 2-year degree is required for Search Marketing Strategist.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“48% responded: Bachelor's degree required. 22% responded: Associate's degree or other 2-year degree required.”\n\nNote: Education section of Search Marketing Strategists O*NET page. Closest match to media buyer role.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.01",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "48% responded: Bachelor's degree required. 22% responded: Associate's degree or other 2-year degree required.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Search Marketing Strategists (O*NET 13-1161.01)",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET survey data",
      "tags": {
        "lane": "any",
        "stage": "choosing",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_jobzone_all_four",
      "category": "Getting Started",
      "title": "Media Buyer related occupations on O*NET: Access.signup",
      "summary": "O*NET classifies Advertising and Promotions Managers, Search Marketing Strategists, and Market Research Analysts all in Job Zone Four: Considerable Preparation Needed.",
      "body": "O*NET classifies Advertising and Promotions Managers, Search Marketing Strategists, and Market Research Analysts all in Job Zone Four: Considerable Preparation Needed.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Job Zone Four: Considerable Preparation Needed. Education: Most of these occupations require a four-year bachelor's degree, but some do not. Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.”\n\nNote: Job Zone text from Advertising and Promotions Managers page. Same zone applies to Search Marketing Strategists and Market Research Analysts per their pages.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/11-2011.00",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Job Zone Four: Considerable Preparation Needed. Education: Most of these occupations require a four-year bachelor's degree, but some do not. Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Media Buyer related occupations on O*NET",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET classification",
      "tags": {
        "lane": "any",
        "stage": "choosing",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_experience_years",
      "category": "Getting Started",
      "title": "Advertising and Promotions Managers (O*NET 11-2011.00): Access.signup",
      "summary": "Employees in Advertising and Promotions Manager occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.",
      "body": "Employees in Advertising and Promotions Manager occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.”\n\nNote: Job Training section of Advertising and Promotions Managers O*NET page.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/11-2011.00",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Advertising and Promotions Managers (O*NET 11-2011.00)",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET description",
      "tags": {
        "lane": "any",
        "stage": "running",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_apprenticeship_searchmarketing",
      "category": "Getting Started",
      "title": "Search Marketing Strategists (O*NET 13-1161.01): Access.signup",
      "summary": "One apprenticeship title is listed for Search Marketing Strategist: Digital Marketer, vetted by industry and approved by the U.S. Department of Labor.",
      "body": "One apprenticeship title is listed for Search Marketing Strategist: Digital Marketer, vetted by industry and approved by the U.S. Department of Labor.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Example apprenticeship titles for this occupation: Digital Marketer. Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.”\n\nNote: Apprenticeship Opportunities section of Search Marketing Strategists O*NET page.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.01",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Example apprenticeship titles for this occupation: Digital Marketer. Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Search Marketing Strategists (O*NET 13-1161.01)",
      "topic": "Access.signup",
      "applies_to_country": "Us",
      "applies_to_scope": "Registered Apprenticeship Program",
      "tags": {
        "lane": "any",
        "stage": "setting_up",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_wages_searchmarketing",
      "category": "Getting Started",
      "title": "Search Marketing Strategists (O*NET 13-1161.01): Money.pricing",
      "summary": "Median wages for the related occupation Market Research Analysts and Marketing Specialists were $37.87 hourly and $78,760 annual in 2025, per BLS data cited on O*NET.",
      "body": "Median wages for the related occupation Market Research Analysts and Marketing Specialists were $37.87 hourly and $78,760 annual in 2025, per BLS data cited on O*NET.\n\nWhat O*NET OnLine / U.S. Department of Labor citing BLS actually says:\n\n“Median wages (2025) $37.87 hourly, $78,760 annual. Source: Bureau of Labor Statistics 2025 wage data external site.”\n\nNote: Wages & Employment Trends section of Search Marketing Strategists O*NET page, citing BLS 2025 data.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.01",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor citing BLS",
      "evidence_quote": "Median wages (2025) $37.87 hourly, $78,760 annual. Source: Bureau of Labor Statistics 2025 wage data external site.",
      "volatility": "medium",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Search Marketing Strategists (O*NET 13-1161.01)",
      "topic": "Money.pricing",
      "applies_to_country": "Us",
      "applies_to_scope": "BLS 2025 wage data cited on O*NET",
      "tags": {
        "lane": "any",
        "stage": "running",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "money.pricing"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_growth_marketresearch",
      "category": "Getting Started",
      "title": "Market Research Analysts and Marketing Specialists (O*NET 13-1161.00): Craft.posting",
      "summary": "Projected job growth for Market Research Analysts and Marketing Specialists is much faster than average (7% or higher) from 2025-2035, with 82,000 projected job openings.",
      "body": "Projected job growth for Market Research Analysts and Marketing Specialists is much faster than average (7% or higher) from 2025-2035, with 82,000 projected job openings.\n\nWhat O*NET OnLine / U.S. Department of Labor citing BLS actually says:\n\n“Projected growth (2025-2035) Much faster than average (7% or higher). Projected job openings (2025-2035) 82,000.”\n\nNote: Workforce Characteristics section of Market Research Analysts O*NET page.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.00",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor citing BLS",
      "evidence_quote": "Projected growth (2025-2035) Much faster than average (7% or higher). Projected job openings (2025-2035) 82,000.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Market Research Analysts and Marketing Specialists (O*NET 13-1161.00)",
      "topic": "Craft.posting",
      "applies_to_country": "Us",
      "applies_to_scope": "BLS employment projections",
      "tags": {
        "lane": "any",
        "stage": "running",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "craft.posting"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_tasks_mediaplanning",
      "category": "Getting Started",
      "title": "Search Marketing Strategists (O*NET 13-1161.01): Craft.posting",
      "summary": "Search Marketing Strategists execute or manage banner, video, or other non-text link ad campaigns and participate in the development or implementation of online marketing strategy.",
      "body": "Search Marketing Strategists execute or manage banner, video, or other non-text link ad campaigns and participate in the development or implementation of online marketing strategy.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Execute or manage banner, video, or other non-text link ad campaigns. Participate in the development or implementation of online marketing strategy. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.”\n\nNote: Tasks section of Search Marketing Strategists O*NET page.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.01",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Execute or manage banner, video, or other non-text link ad campaigns. Participate in the development or implementation of online marketing strategy. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Search Marketing Strategists (O*NET 13-1161.01)",
      "topic": "Craft.posting",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET task list",
      "tags": {
        "lane": "any",
        "stage": "running",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "craft.posting"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_skills_software_searchmarketing",
      "category": "Getting Started",
      "title": "Search Marketing Strategists (O*NET 13-1161.01): Craft.studio",
      "summary": "Hot Technologies for Search Marketing Strategists include Google Ads, Google Tag Manager, HubSpot software, Marketo Marketing Automation, and Salesforce software.",
      "body": "Hot Technologies for Search Marketing Strategists include Google Ads, Google Tag Manager, HubSpot software, Marketo Marketing Automation, and Salesforce software.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Sales and marketing software — Google Ads In Demand ; Google Tag Manager In Demand ; HubSpot software Hot Technology ; Marketo Marketing Automation Hot Technology ; 2 more. Customer relationship management CRM software — Customer information databases; Oracle Eloqua.”\n\nNote: Software Skills section of Search Marketing Strategists O*NET page. Hot Technologies are requirements most frequently included across employer job postings.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/summary/13-1161.01",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Sales and marketing software — Google Ads In Demand ; Google Tag Manager In Demand ; HubSpot software Hot Technology ; Marketo Marketing Automation Hot Technology ; 2 more. Customer relationship management CRM software — Customer information databases; Oracle Eloqua.",
      "volatility": "medium",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Search Marketing Strategists (O*NET 13-1161.01)",
      "topic": "Craft.studio",
      "applies_to_country": "*",
      "applies_to_scope": "O*NET software skills data",
      "tags": {
        "lane": "any",
        "stage": "setting_up",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_certification_dbpc_minimum_requirements",
      "category": "Getting Started",
      "title": "Digital Media Buying and Planning Certification (DBPC): Access.signup",
      "summary": "The DBPC certification does not require more than two years of education or training after high school and does not require more than two years of work experience to qualify.",
      "body": "The DBPC certification does not require more than two years of education or training after high school and does not require more than two years of work experience to qualify.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“More than two years of education or training after high school required? No. More than two years of work experience required? No.”\n\nNote: Certification details from O*NET DBPC certification page. Certification Type: Core - does not require Associates degree or 2+ years work experience.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/certinfo/12996-A",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "More than two years of education or training after high school required? No. More than two years of work experience required? No.",
      "volatility": "medium",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Digital Media Buying and Planning Certification (DBPC)",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "IAB certification requirements via O*NET",
      "tags": {
        "lane": "any",
        "stage": "choosing",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "access.signup"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_certification_dbpc_exam_renewal",
      "category": "Getting Started",
      "title": "Digital Media Buying and Planning Certification (DBPC): Access.signup",
      "summary": "The DBPC certification requires passing a multiple-choice examination, can be renewed through continuing educational units (CEU) or re-examination every two years, and offers applicants a choice of at least two renewal options.",
      "body": "The DBPC certification requires passing a multiple-choice examination, can be renewed through continuing educational units (CEU) or re-examination every two years, and offers applicants a choice of at least two renewal options.\n\nWhat O*NET OnLine / U.S. Department of Labor actually says:\n\n“Oral or Written Exam Required? Yes. Renewal Required? Every 2 Year(s). Renew through Continuing Educational Units (CEU)? Yes. Renew through Re-Examination? Yes. Does applicant have choice of at least two options from above for renewal (CEU, CPD, or exam)? Yes.”\n\nNote: Exam Details and renewal requirements from O*NET DBPC certification page. Exam is administered online or at third-party exam centers.",
      "source_type": "official",
      "source_link": "https://www.onetonline.org/link/certinfo/12996-A",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "O*NET OnLine / U.S. Department of Labor",
      "evidence_quote": "Oral or Written Exam Required? Yes. Renewal Required? Every 2 Year(s). Renew through Continuing Educational Units (CEU)? Yes. Renew through Re-Examination? Yes. Does applicant have choice of at least two options from above for renewal (CEU, CPD, or exam)? Yes.",
      "volatility": "low",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "Digital Media Buying and Planning Certification (DBPC)",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "IAB certification requirements",
      "tags": {
        "lane": "any",
        "stage": "setting_up",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "access.signup"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r1873_media_buyer_how_to_start_certification_iab_industry_standard",
      "category": "Getting Started",
      "title": "IAB Digital Media Buying & Planning Certification: Access.signup",
      "summary": "The IAB Digital Media Buying and Planning Certification (DBPC) is the industry-defining credential for digital media buying and planning professionals, requiring passage of an online multiple-choice exam and is maintained by subject-matter experts overseen by an independent Commission on Certification.",
      "body": "The IAB Digital Media Buying and Planning Certification (DBPC) is the industry-defining credential for digital media buying and planning professionals, requiring passage of an online multiple-choice exam and is maintained by subject-matter experts overseen by an independent Commission on Certification.\n\nWhat Interactive Advertising Bureau (IAB) Certification actually says:\n\n“The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation. This industry-recognized credential is maintained by subject-matter experts overseen by an independent Commission on Certification.”\n\nNote: Certification overview from IAB Certification official site - tier A source for media buyer professional certification.",
      "source_type": "official",
      "source_link": "https://iabcertification.com/digital-media-buying-planning/",
      "last_verified": "2026-10-07",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Interactive Advertising Bureau (IAB) Certification",
      "evidence_quote": "The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation. This industry-recognized credential is maintained by subject-matter experts overseen by an independent Commission on Certification.",
      "volatility": "medium",
      "from_batch": "1873-media-buyer-how-to-start",
      "subject": "IAB Digital Media Buying & Planning Certification",
      "topic": "Access.signup",
      "applies_to_country": "*",
      "applies_to_scope": "IAB certification program",
      "tags": {
        "lane": "any",
        "stage": "choosing",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "access.signup"
        ],
        "explicitness": "any"
      }
    }
  ]
}