{
  "batch": "57-brand-deals-and-disclosure",
  "articles": [
    {
      "id": "learn_r57_brand_deals_and_disclosure_regulation_ftc_endorsement",
      "category": "Business",
      "title": "FTC Endorsement Guides: social media influencer disclosure requirements",
      "summary": "The FTC requires social media influencers to clearly and conspicuously disclose any material connections (financial, personal, or employment relationships) with brands when endorsing products.",
      "body": "The FTC requires social media influencers to clearly and conspicuously disclose any material connections (financial, personal, or employment relationships) with brands when endorsing products.\n\nWhat Federal Trade Commission (FTC) actually says:\n\n“If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship ('material connection') with the brand. A 'material connection' to the brand includes a personal, family, or employment relationship or a financial relationship...”\n\nNote: Tier A federal regulatory guidance.",
      "source_type": "official",
      "source_link": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers",
      "last_verified": "2026-09-02",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Federal Trade Commission (FTC)",
      "evidence_quote": "If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship ('material connection') with the brand. A 'material connection' to the brand includes a personal, family, or employment relationship or a financial relationship...",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "FTC Endorsement Guides",
      "topic": "social media influencer disclosure requirements",
      "applies_to_country": "US",
      "applies_to_scope": "United States jurisdiction",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_ftc_ecfr_255_5_material_connection_rule",
      "category": "Business",
      "title": "FTC 16 CFR 255 (Endorsement Guides): Material connections between endorser and seller must be disclosed",
      "summary": "When a connection between an endorser and the seller of the advertised product might materially affect the weight or credibility of the endorsement and is not reasonably expected by the audience, the connection must be disclosed clearly and conspicuously.",
      "body": "When a connection between an endorser and the seller of the advertised product might materially affect the weight or credibility of the endorsement and is not reasonably expected by the audience, the connection must be disclosed clearly and conspicuously.\n\nWhat U.S. Government Publishing Office / eCFR (Federal Trade Commission) actually says:\n\n“When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement, and that connection is not reasonably expected by the audience, such connection must be disclosed clearly and conspicuously.”\n\nNote: eCFR current text; display of title 16 up to date as of 9/03/2026, last amended 8/29/2026.",
      "source_type": "official",
      "source_link": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.5",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "U.S. Government Publishing Office / eCFR (Federal Trade Commission)",
      "evidence_quote": "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement, and that connection is not reasonably expected by the audience, such connection must be disclosed clearly and conspicuously.",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "FTC 16 CFR 255 (Endorsement Guides)",
      "topic": "Material connections between endorser and seller must be disclosed",
      "applies_to_country": "US",
      "applies_to_scope": "Applies to endorsers and advertisers under FTC Act section 5; Guides were revised effective 88 FR 48102, July 26, 2023.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_ftc_ecfr_255_5_material_connection_scope",
      "category": "Business",
      "title": "FTC 16 CFR 255 (Endorsement Guides): Free or discounted products (including unrelated products) count as material connections",
      "summary": "Material connections include monetary payment or the provision of free or discounted products, including products unrelated to the endorsed product, whether or not the advertiser requires an endorsement in return.",
      "body": "Material connections include monetary payment or the provision of free or discounted products, including products unrelated to the endorsed product, whether or not the advertiser requires an endorsement in return.\n\nWhat U.S. Government Publishing Office / eCFR (Federal Trade Commission) actually says:\n\n“Material connections can include a business, family, or personal relationship. They can include monetary payment or the provision of free or discounted products (including products unrelated to the endorsed product) to an endorser, regardless of whether the advertiser requires an endorsement in return.”\n\nNote: Directly cited example 7 (free full-size lathe to a woodworking influencer) in 255.5(b)(7).",
      "source_type": "official",
      "source_link": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.5",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "U.S. Government Publishing Office / eCFR (Federal Trade Commission)",
      "evidence_quote": "Material connections can include a business, family, or personal relationship. They can include monetary payment or the provision of free or discounted products (including products unrelated to the endorsed product) to an endorser, regardless of whether the advertiser requires an endorsement in return.",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "FTC 16 CFR 255 (Endorsement Guides)",
      "topic": "Free or discounted products (including unrelated products) count as material connections",
      "applies_to_country": "US",
      "applies_to_scope": "Relevant to adult-adjacent creators receiving free sex toys or discounted products for reviews.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_lovense_affiliate_commission_rates",
      "category": "Business",
      "title": "Lovense (HYTTO PTE. LTD.): Commission rates for affiliate referrals of sex toys",
      "summary": "Lovense pays 20% commission on 'first hand' referrals and 15% on 'second hand' referrals for all Lovense sex toys other than webcams, sex machines, mini sex machines, and the Kraken masturbator, which have lower stated rates.",
      "body": "Lovense pays 20% commission on 'first hand' referrals and 15% on 'second hand' referrals for all Lovense sex toys other than webcams, sex machines, mini sex machines, and the Kraken masturbator, which have lower stated rates.\n\nWhat Lovense (HYTTO PTE. LTD.) actually says:\n\n“The Owner provides two kinds of commissions: \"first hand\" commissions which apply to the Recipient's referral of users who have never previously visited the Owner's Website, and \"second hand\" commissions, which apply to the Recipient's referral of users who previously had visited the Owner's Website. ... | All other Lovense sex toys | 20% | 15% |”\n\nNote: Rate table is in section 7.COMMISSIONS of the Affiliate Program Agreement; The Owner reserves the right to change and amend the commission rate structure at any time at the Owner's sole discretion.",
      "source_type": "official",
      "source_link": "https://www.lovense.com/affiliate-program",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Lovense (HYTTO PTE. LTD.)",
      "evidence_quote": "The Owner provides two kinds of commissions: \"first hand\" commissions which apply to the Recipient's referral of users who have never previously visited the Owner's Website, and \"second hand\" commissions, which apply to the Recipient's referral of users who previously had visited the Owner's Website. ... | All other Lovense sex toys | 20% | 15% |",
      "volatility": "high",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "Lovense (HYTTO PTE. LTD.)",
      "topic": "Commission rates for affiliate referrals of sex toys",
      "applies_to_country": "*",
      "applies_to_scope": "First hand = users who never previously visited lovense.com; second hand = users who previously visited. Owner (HYTTO PT",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_lovense_affiliate_payout_threshold",
      "category": "Business",
      "title": "Lovense (HYTTO PTE. LTD.): Monthly payment timing and $100 minimum commission payout",
      "summary": "Lovense pays affiliate commissions monthly within the first 14 days of the following month and does not pay when total commission owed is less than $100, accruing amounts below $100.",
      "body": "Lovense pays affiliate commissions monthly within the first 14 days of the following month and does not pay when total commission owed is less than $100, accruing amounts below $100.\n\nWhat Lovense (HYTTO PTE. LTD.) actually says:\n\n“Commissions will be paid to the Recipient on a monthly basis within the first 14 days of the subsequent month for amounts received by the Owner during the previous month. ... The Owner does not send payment if the total commission due to the Recipient is less than $100. Amounts below $100 will accrue to the Recipient account and payment will be made for the month when the Recipient's total commissions achieve the minimum.”\n\nNote: Owner reserves the right to amend the minimum commission payment amount at any time.",
      "source_type": "official",
      "source_link": "https://www.lovense.com/affiliate-program",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Lovense (HYTTO PTE. LTD.)",
      "evidence_quote": "Commissions will be paid to the Recipient on a monthly basis within the first 14 days of the subsequent month for amounts received by the Owner during the previous month. ... The Owner does not send payment if the total commission due to the Recipient is less than $100. Amounts below $100 will accrue to the Recipient account and payment will be made for the month when the Recipient's total commissions achieve the minimum.",
      "volatility": "medium",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "Lovense (HYTTO PTE. LTD.)",
      "topic": "Monthly payment timing and $100 minimum commission payout",
      "applies_to_country": "*",
      "applies_to_scope": "Payments only when the applicable customer has paid Lovense in full; unpaid balances forfeited on termination for breach",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_lovense_affiliate_ppc_prohibition",
      "category": "Business",
      "title": "Lovense (HYTTO PTE. LTD.): Pay-per-click advertising traffic is prohibited and causes immediate termination",
      "summary": "Lovense strictly prohibits affiliates from driving traffic through search engine pay-per-click advertising, including bidding on Lovense trademarks or product names even as misspellings, and terminates affiliates immediately without compensation for violations.",
      "body": "Lovense strictly prohibits affiliates from driving traffic through search engine pay-per-click advertising, including bidding on Lovense trademarks or product names even as misspellings, and terminates affiliates immediately without compensation for violations.\n\nWhat Lovense (HYTTO PTE. LTD.) actually says:\n\n“Driving traffic to the Owner's website, directly or indirectly, through search engine pay-per-click (PPC) advertising is strictly prohibited. This includes, but is not limited to, the use of PPC services on platforms such as Google, Yahoo, and Bing. If you bid on our trademarks or product names (even misspellings) in any PPC program, you will be immediately terminated from the Affiliate Program without compensation.”\n\nNote: From section 2. TERMINATION AFTER ACCEPTANCE.",
      "source_type": "official",
      "source_link": "https://www.lovense.com/affiliate-program",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Lovense (HYTTO PTE. LTD.)",
      "evidence_quote": "Driving traffic to the Owner's website, directly or indirectly, through search engine pay-per-click (PPC) advertising is strictly prohibited. This includes, but is not limited to, the use of PPC services on platforms such as Google, Yahoo, and Bing. If you bid on our trademarks or product names (even misspellings) in any PPC program, you will be immediately terminated from the Affiliate Program without compensation.",
      "volatility": "medium",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "Lovense (HYTTO PTE. LTD.)",
      "topic": "Pay-per-click advertising traffic is prohibited and causes immediate termination",
      "applies_to_country": "*",
      "applies_to_scope": "Termination clause includes earning forfeiture.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_ftc_brochure_material_connection",
      "category": "Business",
      "title": "Influencers must disclose material connection with a brand",
      "summary": "If an influencer endorses a product through social media with a relationship to the brand, the endorsement message must make it obvious; a material connection includes personal, family, or employment relationships or financial relationships such as payment or free/discounted products or services.",
      "body": "If an influencer endorses a product through social media with a relationship to the brand, the endorsement message must make it obvious; a material connection includes personal, family, or employment relationships or financial relationships such as payment or free/discounted products or services.\n\nWhat U.S. Federal Trade Commission actually says:\n\n“If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.”\n\nNote: Curly typographic quotes are reproduced exactly as they appear on the FTC page.",
      "source_type": "official",
      "source_link": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "U.S. Federal Trade Commission",
      "evidence_quote": "If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "FTC Disclosures 101 for Social Media Influencers (brochure)",
      "topic": "Influencers must disclose material connection with a brand",
      "applies_to_country": "US",
      "applies_to_scope": "Consumer-facing brochure that implements the FTC Endorsement Guides (16 CFR Part 255).",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_ftc_brochure_creator_responsibility",
      "category": "Business",
      "title": "FTC Disclosures 101 for Social Media Influencers (brochure): Disclosure responsibility rests on the influencer",
      "summary": "The influencer is personally responsible for making disclosures, for being familiar with the Endorsement Guides, and for complying with laws against deceptive ads, and cannot rely on others to do it for them.",
      "body": "The influencer is personally responsible for making disclosures, for being familiar with the Endorsement Guides, and for complying with laws against deceptive ads, and cannot rely on others to do it for them.\n\nWhat U.S. Federal Trade Commission actually says:\n\n“As an influencer, it’s your responsibility to make these disclosures, to be familiar with the Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.”",
      "source_type": "official",
      "source_link": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "U.S. Federal Trade Commission",
      "evidence_quote": "As an influencer, it’s your responsibility to make these disclosures, to be familiar with the Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "FTC Disclosures 101 for Social Media Influencers (brochure)",
      "topic": "Disclosure responsibility rests on the influencer",
      "applies_to_country": "US",
      "applies_to_scope": "Directed at social media influencers. Retains typographic curly apostrophes as published.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_tiktok_bc_policy_disclosure_requirement",
      "category": "Business",
      "title": "Branded content requires payment/incentive and a mandatory commercial content disclosure toggle",
      "summary": "TikTok defines branded content as content that promotes or reviews a third-party brand or its products/services in exchange for payment or any other incentive, and requires the commercial content disclosure toggle to be enabled when posting such content.",
      "body": "TikTok defines branded content as content that promotes or reviews a third-party brand or its products/services in exchange for payment or any other incentive, and requires the commercial content disclosure toggle to be enabled when posting such content.\n\nWhat TikTok (ByteDance) actually says:\n\n“Branded content (“Branded Content”) is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive. ... When posting Branded Content, you must enable the commercial content disclosure toggle.”\n\nNote: New policy replaces the Branded Content Policy with a version effective 31 August 2026.",
      "source_type": "official",
      "source_link": "https://www.tiktok.com/legal/page/global/bc-policy/en",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok (ByteDance)",
      "evidence_quote": "Branded content (“Branded Content”) is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive. ... When posting Branded Content, you must enable the commercial content disclosure toggle.",
      "volatility": "medium",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "TikTok Branded Content Policy",
      "topic": "Branded content requires payment/incentive and a mandatory commercial content disclosure toggle",
      "applies_to_country": "*",
      "applies_to_scope": "Global policy page; applies to all regions.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_tiktok_bc_policy_adult_products_ban",
      "category": "Business",
      "title": "Adult and sexual products and services are a prohibited industry for branded content",
      "summary": "TikTok prohibits branded content that promotes adult and sexual products and services, including adult entertainment, pornography, sex toys, lubricants, and fetish costumes, and does not allow sexual activity.",
      "body": "TikTok prohibits branded content that promotes adult and sexual products and services, including adult entertainment, pornography, sex toys, lubricants, and fetish costumes, and does not allow sexual activity.\n\nWhat TikTok (ByteDance) actually says:\n\n“🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.”\n\nNote: Emoji bullet and hyphen dash reproduced from the policy page.",
      "source_type": "official",
      "source_link": "https://www.tiktok.com/legal/page/global/bc-policy/en",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok (ByteDance)",
      "evidence_quote": "🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.",
      "volatility": "medium",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "TikTok Branded Content Policy",
      "topic": "Adult and sexual products and services are a prohibited industry for branded content",
      "applies_to_country": "*",
      "applies_to_scope": "In the 'Prohibited industries' section of the policy.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_youtube_help_paid_promotion_box",
      "category": "Business",
      "title": "Creators must disclose paid placements using the paid promotion box",
      "summary": "YouTube allows paid product placements, endorsements, sponsorships, or other content requiring disclosure to viewers, and requires creators to tell YouTube by selecting the paid promotion box in their video details.",
      "body": "YouTube allows paid product placements, endorsements, sponsorships, or other content requiring disclosure to viewers, and requires creators to tell YouTube by selecting the paid promotion box in their video details.\n\nWhat YouTube (Google) actually says:\n\n“You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. You have to let us know if you include any of those by selecting the paid promotion box in your video details. ... All paid promotions need to follow Google Ads policies and YouTube's Community Guidelines.”",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/154235?hl=en",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "YouTube (Google)",
      "evidence_quote": "You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. You have to let us know if you include any of those by selecting the paid promotion box in your video details. ... All paid promotions need to follow Google Ads policies and YouTube's Community Guidelines.",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "YouTube Help – Paid promotion and product placement",
      "topic": "Creators must disclose paid placements using the paid promotion box",
      "applies_to_country": "*",
      "applies_to_scope": "Help page under 'Paid promotion/product placements'.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_adameve_affiliate_commission_up_to_30",
      "category": "Business",
      "title": "Adam & Eve (PHE, Inc.): Affiliate commissions up to 30% on referred sales",
      "summary": "Adam & Eve's affiliate program (run by PHE, Inc. through eBay Enterprise Affiliate Network / PepperJam) offers up to 30% commission on every sale brought to the site from an approved affiliate site, with access to a product data feed of over 4,000 adult products.",
      "body": "Adam & Eve's affiliate program (run by PHE, Inc. through eBay Enterprise Affiliate Network / PepperJam) offers up to 30% commission on every sale brought to the site from an approved affiliate site, with access to a product data feed of over 4,000 adult products.\n\nWhat PHE, Inc. (Adam & Eve) actually says:\n\n“Earn up to 30% on every sale you bring to Adam & Eve from your approved site.”\n\nNote: Also states: 'Benefit from the category's only in-housing support program' and 'Sign up today' links go to https://www.pepperjamnetwork.com/affiliate/registration.php?refid=107783.",
      "source_type": "official",
      "source_link": "https://www.adameve.com/t-affiliate.aspx",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "PHE, Inc. (Adam & Eve)",
      "evidence_quote": "Earn up to 30% on every sale you bring to Adam & Eve from your approved site.",
      "volatility": "high",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "Adam & Eve (PHE, Inc.)",
      "topic": "Affiliate commissions up to 30% on referred sales",
      "applies_to_country": "US",
      "applies_to_scope": "Affiliate partner manager contact listed as jtwaddle@pheinc.com; applicant sites must be live and match program standard",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_adameve_affiliate_application_requirements",
      "category": "Business",
      "title": "Adam & Eve (PHE, Inc.): Application requires tax ID number and live site URL",
      "summary": "Adam & Eve's affiliate signup asks for contact information, a tax ID number for tax purposes, and the URL of the site where offers/banners/text links will be featured; applications with URLs that are not live or whose content does not fit program standards are denied.",
      "body": "Adam & Eve's affiliate signup asks for contact information, a tax ID number for tax purposes, and the URL of the site where offers/banners/text links will be featured; applications with URLs that are not live or whose content does not fit program standards are denied.\n\nWhat PHE, Inc. (Adam & Eve) actually says:\n\n“Our sign up will ask you for your contact information, a tax ID number for tax purposes as well as the URL of the site that you'll be featuring our offers, banners and text links on. ... If you include a URL that isn't live or contains images and content that doesn't fit within our program standards, we will send you an email explaining why we denied your application.”",
      "source_type": "official",
      "source_link": "https://www.adameve.com/t-affiliate.aspx",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "PHE, Inc. (Adam & Eve)",
      "evidence_quote": "Our sign up will ask you for your contact information, a tax ID number for tax purposes as well as the URL of the site that you'll be featuring our offers, banners and text links on. ... If you include a URL that isn't live or contains images and content that doesn't fit within our program standards, we will send you an email explaining why we denied your application.",
      "volatility": "high",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "Adam & Eve (PHE, Inc.)",
      "topic": "Application requires tax ID number and live site URL",
      "applies_to_country": "US",
      "applies_to_scope": "Applications reviewed every 24 hours Monday-Friday; denied applicants are emailed an explanation.",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "us"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_lelo_affiliate_commission_5_20",
      "category": "Business",
      "title": "LELO AB: Affiliate commissions of 5-20% on sales",
      "summary": "LELO's Adult Toys Affiliate Program pays 5-20% commission on all sales sent to the site, with commissions determined by publisher type and traffic sources, and provides monthly-updated banners and free gifts to affiliates.",
      "body": "LELO's Adult Toys Affiliate Program pays 5-20% commission on all sales sent to the site, with commissions determined by publisher type and traffic sources, and provides monthly-updated banners and free gifts to affiliates.\n\nWhat LELO AB actually says:\n\n“Hundreds of bloggers and websites are currently members of the LELO Adult Toys Affiliate Program which gives them a 5-20% commission on all sales sent to our site. Commissions are determined by the type of publisher and their traffic sources.”\n\nNote: Page headline: 'ADULT SEX TOYS AFFILIATE PROGRAM'.",
      "source_type": "official",
      "source_link": "https://www.lelo.com/affiliates",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "LELO AB",
      "evidence_quote": "Hundreds of bloggers and websites are currently members of the LELO Adult Toys Affiliate Program which gives them a 5-20% commission on all sales sent to our site. Commissions are determined by the type of publisher and their traffic sources.",
      "volatility": "high",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "LELO AB",
      "topic": "Affiliate commissions of 5-20% on sales",
      "applies_to_country": "*",
      "applies_to_scope": "Signup is via http://lip.hasoffers.com (HasOffers tracking).",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_lelo_affiliate_networks",
      "category": "Business",
      "title": "LELO affiliate signup available via HasOffers, Rakuten Linkshare, Commission Junction, and TimeOne",
      "summary": "LELO runs its own signup on HasOffers and also offers its affiliate program through Rakuten Linkshare (MID: 41168), Commission Junction, and TimeOne for members of those networks.",
      "body": "LELO runs its own signup on HasOffers and also offers its affiliate program through Rakuten Linkshare (MID: 41168), Commission Junction, and TimeOne for members of those networks.\n\nWhat LELO AB actually says:\n\n“If you're a member of one of the following Affiliate Platforms, you can join us there.”",
      "source_type": "official",
      "source_link": "https://www.lelo.com/affiliates",
      "last_verified": "2026-09-06",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "LELO AB",
      "evidence_quote": "If you're a member of one of the following Affiliate Platforms, you can join us there.",
      "volatility": "medium",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "LELO AB",
      "topic": "LELO affiliate signup available via HasOffers, Rakuten Linkshare, Commission Junction, and TimeOne",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r57_brand_deals_and_disclosure_youtube_help_paid_promotion_restricted",
      "category": "Business",
      "title": "Paid promotion of adult content and sex/escort services is disallowed",
      "summary": "Because paid promotions must follow Google Ads policies, YouTube prohibits paid promotion of illegal products or services, sex or escort services, adult content, mail-order brides, recreational drugs, pharmaceuticals without a prescription, and other listed products and services in videos, descriptions, comments, live streams, and Shorts.",
      "body": "Because paid promotions must follow Google Ads policies, YouTube prohibits paid promotion of illegal products or services, sex or escort services, adult content, mail-order brides, recreational drugs, pharmaceuticals without a prescription, and other listed products and services in videos, descriptions, comments, live streams, and Shorts.\n\nWhat YouTube (Google) actually says:\n\n“Following Google Ads policies means you can't include paid promotions of the following products and services in your content: ... Sex or escort services ... Adult content ...”\n\nNote: Directly relevant to adult-adjacent creators: paid promotion of 'Sex or escort services' and 'Adult content' is disallowed under YouTube's paid promotion policy.",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/154235?hl=en",
      "last_verified": "2026-09-06",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "YouTube (Google)",
      "evidence_quote": "Following Google Ads policies means you can't include paid promotions of the following products and services in your content: ... Sex or escort services ... Adult content ...",
      "volatility": "low",
      "from_batch": "57-brand-deals-and-disclosure",
      "subject": "YouTube Help – Paid promotion and product placement",
      "topic": "Paid promotion of adult content and sex/escort services is disallowed",
      "applies_to_country": "*",
      "applies_to_scope": "The list is explicitly non-exhaustive and applies to videos, video descriptions, comments, live streams, Shorts, and any",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    }
  ]
}