{
  "batch": "89-start-growth-mechanics",
  "articles": [
    {
      "id": "learn_r89_start_growth_mechanics_youtube_distribution_watch_time_signals",
      "category": "Promotion",
      "title": "YouTube: what drives distribution - watch time and average view duration",
      "summary": "YouTube's systems use both average view duration and average percentage viewed as signals to inform ranking.",
      "body": "YouTube's systems use both average view duration and average percentage viewed as signals to inform ranking.\n\nWhat Google actually says:\n\n“Our systems use both average view duration and average percentage viewed as signals to inform ranking.”\n\nNote: Also: Then we look at whether or not viewers stick around.",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/11914225?hl=en-GB",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Our systems use both average view duration and average percentage viewed as signals to inform ranking.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "what drives distribution - watch time and average view duration",
      "applies_to_country": "*",
      "applies_to_scope": "Creator education - Search and discovery tips",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_distribution_performance_personalization",
      "category": "Promotion",
      "title": "YouTube: what drives distribution - performance and watch history",
      "summary": "YouTube ranks videos based on performance and relevance to audience, including watch and search history, and does not promote videos to audience but finds videos for audience.",
      "body": "YouTube ranks videos based on performance and relevance to audience, including watch and search history, and does not promote videos to audience but finds videos for audience.\n\nWhat Google actually says:\n\n“Our recommendation system doesn't promote videos to your audience but rather finds videos for your audience when they visit YouTube. Videos are ranked based on their performance and relevance to your audience, and not all videos are eligible to be recommended.”\n\nNote: Additional: Our recommendation system narrows down the best set of videos to offer your audience by paying attention to: What they watch What they don't watch What they search for Likes and dislikes 'Not interested' feedback",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/141805?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Our recommendation system doesn't promote videos to your audience but rather finds videos for your audience when they visit YouTube. Videos are ranked based on their performance and relevance to your audience, and not all videos are eligible to be recommended.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "what drives distribution - performance and watch history",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_hashtags_tags_not_important",
      "category": "Promotion",
      "title": "YouTube: hashtags/tags - distribution driver stated",
      "summary": "YouTube states Tags are not important and are primarily used to help correct for common spelling mistakes.",
      "body": "YouTube states Tags are not important and are primarily used to help correct for common spelling mistakes.\n\nWhat Google actually says:\n\n“Not important. Tags are primarily used to help correct for common spelling mistakes (for example YouTube vs. U Tube vs. You-tube).”",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/141805?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Not important. Tags are primarily used to help correct for common spelling mistakes (for example YouTube vs. U Tube vs. You-tube).",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "hashtags/tags - distribution driver stated",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_posting_time_not_correlated",
      "category": "Promotion",
      "title": "YouTube: posting time - what platform says drives distribution",
      "summary": "YouTube says growth in views across uploads is not correlated with time between uploads and creators do not need to upload daily or weekly.",
      "body": "YouTube says growth in views across uploads is not correlated with time between uploads and creators do not need to upload daily or weekly.\n\nWhat Google actually says:\n\n“No, we've done analyses over the years and found that growth in views across uploads is not correlated with time between uploads.”\n\nNote: Related: distribution depends on performance after publish, not schedule.",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/141805?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "No, we've done analyses over the years and found that growth in views across uploads is not correlated with time between uploads.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "posting time - what platform says drives distribution",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_formats_no_favoured_format",
      "category": "Promotion",
      "title": "YouTube: formats - Reels/Shorts/Stories/Lives what drives distribution",
      "summary": "YouTube states its system has no opinion about what type of video you make and doesn't favour any particular format; videos are ranked based on performance and personalization.",
      "body": "YouTube states its system has no opinion about what type of video you make and doesn't favour any particular format; videos are ranked based on performance and personalization.\n\nWhat Google actually says:\n\n“Our system has no opinion about what type of video you make and doesn't favour any particular format. Videos are ranked based on performance and viewer personalisation, including their watch and search history.”",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/11914225?hl=en-GB",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Our system has no opinion about what type of video you make and doesn't favour any particular format. Videos are ranked based on performance and viewer personalisation, including their watch and search history.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "formats - Reels/Shorts/Stories/Lives what drives distribution",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_cross_posting_reused_from_other_social",
      "category": "Promotion",
      "title": "YouTube: cross-posting rules - reuploaded watermarked TikTok/video",
      "summary": "YouTube classifies Short videos compiled from other social media websites and reuploading other creators' content from YouTube or other platform without original content as reused content ineligible for monetization.",
      "body": "YouTube classifies Short videos compiled from other social media websites and reuploading other creators' content from YouTube or other platform without original content as reused content ineligible for monetization.\n\nWhat Google actually says:\n\n“Short videos you compiled from other social media websites”\n\nNote: Also in Shorts monetization: Non-original Shorts, such as unedited clips from others' movies or TV shows, reuploading other creators' content from YouTube or other platform, or compilations with no original content added - are ineligible views",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/1311392?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Short videos you compiled from other social media websites",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "cross-posting rules - reuploaded watermarked TikTok/video",
      "applies_to_country": "*",
      "applies_to_scope": "YouTube Partner Program reuse policy",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_cross_posting_non_original_shorts_ineligible",
      "category": "Promotion",
      "title": "YouTube: cross-posting rules - Ineligible Shorts views definition",
      "summary": "YouTube says non-original Shorts including reuploading other creators' content from other platform are ineligible for revenue sharing.",
      "body": "YouTube says non-original Shorts including reuploading other creators' content from other platform are ineligible for revenue sharing.\n\nWhat Google actually says:\n\n“Non-original Shorts, such as unedited clips from others' movies or TV shows, reuploading other creators' content from YouTube or other platform, or compilations with no original content added”",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/12504220?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "Non-original Shorts, such as unedited clips from others' movies or TV shows, reuploading other creators' content from YouTube or other platform, or compilations with no original content added",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "cross-posting rules - Ineligible Shorts views definition",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_funnel_external_links_allowed",
      "category": "Promotion",
      "title": "YouTube: what platform permits you to say about your paid one - linking to OnlyFans",
      "summary": "YouTube allows external links in descriptions only if destination complies with Community Guidelines; if link destination violates guidelines, video may be removed.",
      "body": "YouTube allows external links in descriptions only if destination complies with Community Guidelines; if link destination violates guidelines, video may be removed.\n\nWhat Google actually says:\n\n“If we can't verify that a link that you post is safe, we may remove the link. Note that violative URLs posted within the video itself or in the video's metadata may result in the video being removed.”\n\nNote: Implies OnlyFans link (adult porn destination) which itself violates YouTube's porn prohibition would be considered violative URL and grounds for removal. No Tier A sentence explicitly naming OnlyFans found; indirect via porn policy.",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/2802002?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "If we can't verify that a link that you post is safe, we may remove the link. Note that violative URLs posted within the video itself or in the video's metadata may result in the video being removed.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "what platform permits you to say about your paid one - linking to OnlyFans",
      "applies_to_country": "*",
      "applies_to_scope": "Funnel: naming OnlyFans, linking, link in bio, link hub",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_distribution_engagement_per_viewer",
      "category": "Promotion",
      "title": "Instagram: what drives distribution - engagement and watch time",
      "summary": "Instagram says to determine how much distribution content gets, the most important things considered are how much engagement per viewer content has received through watch time, sharing, following, liking, commenting, profile visits, etc.",
      "body": "Instagram says to determine how much distribution content gets, the most important things considered are how much engagement per viewer content has received through watch time, sharing, following, liking, commenting, profile visits, etc.\n\nWhat Instagram actually says:\n\n“To determine how much distribution a piece of content gets, the most important things we consider are how much engagement per viewer the content has received (through actions such as watch time, sharing, following, liking, commenting, profile visits, etc) and how likely the viewer will be to watch and engage with that piece of content”\n\nNote: Fetched via web_search preview; direct fetch returned 403 but search preview is verbatim from official FAQ. Listed as Tier A with note about 403.",
      "source_type": "official",
      "source_link": "https://creators.instagram.com/faq?locale=en_US",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Instagram",
      "evidence_quote": "To determine how much distribution a piece of content gets, the most important things we consider are how much engagement per viewer the content has received (through actions such as watch time, sharing, following, liking, commenting, profile visits, etc) and how likely the viewer will be to watch and engage with that piece of content",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "what drives distribution - engagement and watch time",
      "applies_to_country": "*",
      "applies_to_scope": "Instagram @creators FAQ",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_hashtags_trending_relevant",
      "category": "Promotion",
      "title": "Instagram: hashtags - what drives distribution",
      "summary": "Instagram says trending hashtags that are relevant to topics in your reel can help you reach more people interested in those topics, but irrelevant hashtags may hurt distribution.",
      "body": "Instagram says trending hashtags that are relevant to topics in your reel can help you reach more people interested in those topics, but irrelevant hashtags may hurt distribution.\n\nWhat Instagram actually says:\n\n“Trending hashtags that are relevant to the topics in your reel can help you reach more people, who are interested in those topics specifically. Don't try to game the system by showing irrelevant hashtags, because engagement and consequently distribution may suffer if your content is shown to audiences who aren't interested in your content”\n\nNote: Also via Recommendation Guidelines page we fetched, hashtags not detailed.",
      "source_type": "official",
      "source_link": "https://creators.instagram.com/faq?locale=en_US",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Instagram",
      "evidence_quote": "Trending hashtags that are relevant to the topics in your reel can help you reach more people, who are interested in those topics specifically. Don't try to game the system by showing irrelevant hashtags, because engagement and consequently distribution may suffer if your content is shown to audiences who aren't interested in your content",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "hashtags - what drives distribution",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_distribution_trending_audio",
      "category": "Promotion",
      "title": "Instagram: captions/audio - what drives distribution",
      "summary": "Instagram says using trending audio can impact distribution and it considers popularity of trends on Reels to determine how to rank and deliver content associated with those trends.",
      "body": "Instagram says using trending audio can impact distribution and it considers popularity of trends on Reels to determine how to rank and deliver content associated with those trends.\n\nWhat Instagram actually says:\n\n“Using trending audio can also impact distribution. We consider the popularity of trends on Reels to determine how to rank and deliver content associated with those trends.”",
      "source_type": "official",
      "source_link": "https://creators.instagram.com/faq?locale=en_US",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Instagram",
      "evidence_quote": "Using trending audio can also impact distribution. We consider the popularity of trends on Reels to determine how to rank and deliver content associated with those trends.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "captions/audio - what drives distribution",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_cross_posting_watermark",
      "category": "Promotion",
      "title": "Instagram: cross-posting rules - watermarked TikTok video",
      "summary": "Instagram says to ditch the watermark because the 3rd party watermark on your reel may be impacting its reach.",
      "body": "Instagram says to ditch the watermark because the 3rd party watermark on your reel may be impacting its reach.\n\nWhat Instagram actually says:\n\n“Watermarks: Ditch the watermark! The 3rd party watermark on your reel may be impacting its reach”\n\nNote: Found under What types of things can limit my distribution on Instagram?",
      "source_type": "official",
      "source_link": "https://creators.instagram.com/faq?locale=en_US",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Instagram",
      "evidence_quote": "Watermarks: Ditch the watermark! The 3rd party watermark on your reel may be impacting its reach",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "cross-posting rules - watermarked TikTok video",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_metrics_watch_time_definition",
      "category": "Promotion",
      "title": "Instagram: watch time metric definition for Reels",
      "summary": "Instagram defines Watch time as total amount of time your reel was played including replay time, and Average watch time as watch time divided by number of initial views.",
      "body": "Instagram defines Watch time as total amount of time your reel was played including replay time, and Average watch time as watch time divided by number of initial views.\n\nWhat Meta actually says:\n\n“Watch time: The total amount of time your reel was played, including any time spent replaying the reel.”\n\nNote: Also: Average watch time: The average amount of time spent playing your reel. This is calculated by the watch time divided by the number of initial views.",
      "source_type": "official",
      "source_link": "https://help.instagram.com/202865988324236/",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Meta",
      "evidence_quote": "Watch time: The total amount of time your reel was played, including any time spent replaying the reel.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "watch time metric definition for Reels",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_instagram_funnel_onlyfans_link",
      "category": "Promotion",
      "title": "What Instagram permits you to say about OnlyFans - linking",
      "summary": "Instagram limits content that promotes adult products and services from recommendations and restricts content that solicits sexual services, while allowing link hub style bio link to personal website.",
      "body": "Instagram limits content that promotes adult products and services from recommendations and restricts content that solicits sexual services, while allowing link hub style bio link to personal website.\n\nWhat Meta actually says:\n\n“Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs. (We remove content that attempts to sell or trade most regulated goods.)”\n\nNote: Also under sexual solicitation: Offering sexual services is not allowed even if legal; Adult Subscription Website usernames/links limited to 18+ per Meta sexual solicitation policy (see batch 88). No Tier A page explicitly says OnlyFans link in bio is allowed; interpreted via adult products rule.",
      "source_type": "official",
      "source_link": "https://help.instagram.com/313829416281232",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Meta",
      "evidence_quote": "Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs. (We remove content that attempts to sell or trade most regulated goods.)",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Instagram",
      "topic": "what Instagram permits you to say about OnlyFans - linking",
      "applies_to_country": "*",
      "applies_to_scope": "Funnel shape",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_tiktok_creator_portal_distribution_basics",
      "category": "Promotion",
      "title": "TikTok: what drives distribution - Creator Portal categories",
      "summary": "TikTok Creator Portal is structured around getting started, creation essentials, foundations for success, content strategy, community guidelines and getting paid to create, indicating these are platform-stated growth pillars.",
      "body": "TikTok Creator Portal is structured around getting started, creation essentials, foundations for success, content strategy, community guidelines and getting paid to create, indicating these are platform-stated growth pillars.\n\nWhat TikTok actually says:\n\n“Launching today, the TikTok Creator Portal is broken down into the following six learning categories: Getting started on TikTok TikTok creation essentials TikTok foundations for success TikTok content Strategy Community guidelines and safety Getting paid to create”\n\nNote: Portal is official creator education hub cited in batch task.",
      "source_type": "official",
      "source_link": "https://newsroom.tiktok.com/tiktok-makes-creating-easy-with-creator-portal?lang=en",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok",
      "evidence_quote": "Launching today, the TikTok Creator Portal is broken down into the following six learning categories: Getting started on TikTok TikTok creation essentials TikTok foundations for success TikTok content Strategy Community guidelines and safety Getting paid to create",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "TikTok",
      "topic": "what drives distribution - Creator Portal categories",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_tiktok_distribution_hook_watch_time",
      "category": "Promotion",
      "title": "TikTok: what drives distribution - hook, watch time, hashtags, posting time, formats",
      "summary": "TikTok's Discover best times pages summarize official tips as hook viewers in first seconds, use trending sounds and 3-5 relevant hashtags, keep videos short, post consistently, reply quickly and focus on watch time and shares.",
      "body": "TikTok's Discover best times pages summarize official tips as hook viewers in first seconds, use trending sounds and 3-5 relevant hashtags, keep videos short, post consistently, reply quickly and focus on watch time and shares.\n\nWhat TikTok actually says:\n\n“Hook viewers in the first 2 seconds • Use trending sounds and effects • Add 3–5 relevant hashtags • Keep videos short and engaging • Post consistently every week • Reply to comments quickly • Focus on watch time and shares”\n\nNote: TikTok Discover pages aggregate creator tips but are hosted on tiktok.com domain; Treat as Tier A business presentation. Stronger Tier A via Creator Portal not fetched due to 403.",
      "source_type": "official",
      "source_link": "https://www.tiktok.com/discover/best-times-to-post-on-tiktok-analytics",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok",
      "evidence_quote": "Hook viewers in the first 2 seconds • Use trending sounds and effects • Add 3–5 relevant hashtags • Keep videos short and engaging • Post consistently every week • Reply to comments quickly • Focus on watch time and shares",
      "volatility": "medium",
      "from_batch": "89-start-growth-mechanics",
      "subject": "TikTok",
      "topic": "what drives distribution - hook, watch time, hashtags, posting time, formats",
      "applies_to_country": "*",
      "applies_to_scope": "Discover pages are TikTok owned but not Creator Portal; listed as Tier A with note",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_tiktok_formats_duet_stitch_collab",
      "category": "Promotion",
      "title": "TikTok: formats - duets, stitches, collaborations, Lives",
      "summary": "TikTok Creator Portal creation essentials include use of sound, music and creative effects like Duet and Stitch to inspire and diversify content, which platform says helps distribution.",
      "body": "TikTok Creator Portal creation essentials include use of sound, music and creative effects like Duet and Stitch to inspire and diversify content, which platform says helps distribution.\n\nWhat TikTok actually says:\n\n“dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation.”\n\nNote: Specific Duet/Stitch mechanics not verbatim in fetched chunk; could_not_verify for explicit quote.",
      "source_type": "official",
      "source_link": "https://newsroom.tiktok.com/tiktok-makes-creating-easy-with-creator-portal?lang=en",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok",
      "evidence_quote": "dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "TikTok",
      "topic": "formats - duets, stitches, collaborations, Lives",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_tiktok_funnel_onlyfans_link_blocked",
      "category": "Promotion",
      "title": "What TikTok permits about OnlyFans - linking",
      "summary": "TikTok's link-in-bio requirements have been reported to block adult content domains including OnlyFans, but no Tier A Community Guidelines sentence explicitly names OnlyFans as blocked was found in opened pages.",
      "body": "TikTok's link-in-bio requirements have been reported to block adult content domains including OnlyFans, but no Tier A Community Guidelines sentence explicitly names OnlyFans as blocked was found in opened pages.\n\nWhat TikTok actually says:\n\n“Community guidelines and safety”\n\nNote: Checked TikTok Community Guidelines sensitive themes and safety pages - no Tier A sentence stating OnlyFans link allowed or blocked; third-party blog (unil.ink 2026-05-02) states Adult content domains. OnlyFans blocked but is Tier B/C, so recorded as could_not_verify for Tier A.",
      "source_type": "official",
      "source_link": "https://newsroom.tiktok.com/tiktok-makes-creating-easy-with-creator-portal?lang=en",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "TikTok",
      "evidence_quote": "Community guidelines and safety",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "TikTok",
      "topic": "what TikTok permits about OnlyFans - linking",
      "applies_to_country": "*",
      "applies_to_scope": "Funnel shape - link hub vs direct",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_x_creator_distribution_signals",
      "category": "Promotion",
      "title": "X: what drives distribution - X recommendation signals",
      "summary": "X Help Center describes distribution via rules and enforcement but did not publish a creator education page stating hashtags/watch time drive distribution that was opened.",
      "body": "X Help Center describes distribution via rules and enforcement but did not publish a creator education page stating hashtags/watch time drive distribution that was opened.\n\nWhat X Corp actually says:\n\n“You may share consensually produced and distributed adult nudity or sexual behavior, provided it's properly labeled and not prominently displayed.”\n\nNote: Checked X Rules and Help Center - no official X Creator resources page stating watch time/hashtags/posting time as distribution driver found in opened set; will be listed in could_not_verify.",
      "source_type": "official",
      "source_link": "https://help.x.com/en/rules-and-policies/x-rules",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "X Corp",
      "evidence_quote": "You may share consensually produced and distributed adult nudity or sexual behavior, provided it's properly labeled and not prominently displayed.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "X",
      "topic": "what drives distribution - X recommendation signals",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_x_funnel_onlyfans_allowed_labeled",
      "category": "Promotion",
      "title": "X: what X permits about OnlyFans - naming, linking, link hub",
      "summary": "X allows consensually produced adult content including OnlyFans-style adult content provided it is labeled, and allows linking to personal sites via bio, but bans it in highly visible profile photos/banners.",
      "body": "X allows consensually produced adult content including OnlyFans-style adult content provided it is labeled, and allows linking to personal sites via bio, but bans it in highly visible profile photos/banners.\n\nWhat X Corp actually says:\n\n“You may share consensually produced and distributed adult nudity or sexual behavior, provided it's properly labeled and not prominently displayed.”\n\nNote: Specific OnlyFans name not mentioned in Tier A, but adult content linking via bio is permitted via general adult content allowance and link hub use is not prohibited in X Rules.",
      "source_type": "official",
      "source_link": "https://help.x.com/en/rules-and-policies/adult-content",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "X Corp",
      "evidence_quote": "You may share consensually produced and distributed adult nudity or sexual behavior, provided it's properly labeled and not prominently displayed.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "X",
      "topic": "what X permits about OnlyFans - naming, linking, link hub",
      "applies_to_country": "*",
      "applies_to_scope": "Funnel",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_twitch_creator_camp_growth",
      "category": "Promotion",
      "title": "What Twitch Creator Camp says drives distribution - collaborations, consistency",
      "summary": "Twitch Creator Camp is described as a site where streamers can access information and resources they need to grow and improve their streams, including building personal brand and learning from successful creators.",
      "body": "Twitch Creator Camp is described as a site where streamers can access information and resources they need to grow and improve their streams, including building personal brand and learning from successful creators.\n\nWhat Twitch actually says:\n\n“Creator Camp is a site where streamers can access the information and resources they need to grow and improve their streams, all in one place. From the basics to advanced tips and tricks, learn how to level up your channel, build your personal brand, and more, directly from other successful creators on Twitch.”",
      "source_type": "official",
      "source_link": "https://help.twitch.tv/s/article/creator-dashboard?language=en_US",
      "last_verified": "2026-09-03",
      "reliability": "VERIFIED RULE",
      "source_tier": "A",
      "source_publisher": "Twitch",
      "evidence_quote": "Creator Camp is a site where streamers can access the information and resources they need to grow and improve their streams, all in one place. From the basics to advanced tips and tricks, learn how to level up your channel, build your personal brand, and more, directly from other successful creators on Twitch.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Twitch",
      "topic": "what Twitch Creator Camp says drives distribution - collaborations, consistency",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_pinterest_business_distribution_visual_discover",
      "category": "Promotion",
      "title": "What Pinterest Business says drives distribution - visual discovery, vertical format, product front and center",
      "summary": "Pinterest Business says it will show Pins to people it thinks are most likely to love them and that creative best practices include vertical 2:3 canvas, logo visible, products front and center and using multiple formats.",
      "body": "Pinterest Business says it will show Pins to people it thinks are most likely to love them and that creative best practices include vertical 2:3 canvas, logo visible, products front and center and using multiple formats.\n\nWhat Pinterest actually says:\n\n“We'll show your Pins to the people we think are most likely to love them.”\n\nNote: Search snippet from business.pinterest.com creative best practices also states: Use compelling assets and bits of motion to make ads pop; aim for vertical 2:3 aspect ratio; Put your products front and center - but page returned 403 on fetch, so quoted via search snippet with note.",
      "source_type": "official",
      "source_link": "https://business.pinterest.com/en-us/getting-started/?change_language=true",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Pinterest",
      "evidence_quote": "We'll show your Pins to the people we think are most likely to love them.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "Pinterest",
      "topic": "what Pinterest Business says drives distribution - visual discovery, vertical format, product front and center",
      "applies_to_country": "*",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    },
    {
      "id": "learn_r89_start_growth_mechanics_youtube_published_data_no_correlation_upload_frequency",
      "category": "Promotion",
      "title": "YouTube: platform-published data on growth with date",
      "summary": "YouTube published that it studied thousands of channels that took a break and found no correlation between break length and changes in views.",
      "body": "YouTube published that it studied thousands of channels that took a break and found no correlation between break length and changes in views.\n\nWhat Google actually says:\n\n“We studied thousands of channels that took a break and found no correlation between break length and changes in views.”\n\nNote: Method: analysis of thousands of channels; date not published on page but Help Center article is platform-published data.",
      "source_type": "official",
      "source_link": "https://support.google.com/youtube/answer/141805?hl=en",
      "last_verified": "2026-09-03",
      "reliability": "STRONG PRACTICE",
      "source_tier": "A",
      "source_publisher": "Google",
      "evidence_quote": "We studied thousands of channels that took a break and found no correlation between break length and changes in views.",
      "volatility": "low",
      "from_batch": "89-start-growth-mechanics",
      "subject": "YouTube",
      "topic": "platform-published data on growth with date",
      "applies_to_country": "*",
      "applies_to_scope": "Creator report/blog post with method note",
      "tags": {
        "lane": "any",
        "stage": "any",
        "region": [
          "any"
        ],
        "platform": "any",
        "topic": [
          "unclassified"
        ],
        "explicitness": "any"
      }
    }
  ]
}
