{ "batch": "979-digital-products-realistic-income-ranges", "articles": [ { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_press_20240321", "category": "Business", "title": "Teachable: Money.payout", "summary": "Hotmart Company, home to Teachable, announced that creators on its platforms have collectively exceeded $10 billion in Gross Merchandise Volume (GMV)", "body": "Hotmart Company, home to Teachable, announced that creators on its platforms have collectively exceeded $10 billion in Gross Merchandise Volume (GMV)\n\nWhat Teachable (via Hotmart Company press release) actually says:\n\n“Hotmart Company, the leading global creator economy company, home to Hotmart and Teachable, today announced that its creators have collectively exceeded $10 billion in Gross Merchandise Volume (GMV).”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company press release)", "evidence_quote": "Hotmart Company, the leading global creator economy company, home to Hotmart and Teachable, today announced that its creators have collectively exceeded $10 billion in Gross Merchandise Volume (GMV).", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Global creator earnings across Hotmart and Teachable platforms", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_observer_20221210", "category": "Business", "title": "Teachable: Money.payout", "summary": "Jasmine Katatikarn, a creator with 53,300 Instagram followers, makes $17,000 a month selling courses on creating 3D animation through Teachable", "body": "Jasmine Katatikarn, a creator with 53,300 Instagram followers, makes $17,000 a month selling courses on creating 3D animation through Teachable\n\nWhat Observer actually says:\n\n“Jasmine Katatikarn, who has 53,300 followers on Instagram, makes [$17,000 a month](https://www.businessinsider.com/how-sell-online-courses-side-hustle-3d-animation-amazon-2022-11) selling courses on creating 3D animation.”", "source_type": "research", "source_link": "https://observer.com/2022/12/teachable-offers-online-creators-new-ways-to-earn/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "B", "source_publisher": "Observer", "evidence_quote": "Jasmine Katatikarn, who has 53,300 followers on Instagram, makes [$17,000 a month](https://www.businessinsider.com/how-sell-online-courses-side-hustle-3d-animation-amazon-2022-11) selling courses on creating 3D animation.", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator earnings example", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_observer_20221210_growth", "category": "Business", "title": "Teachable: Money.payout", "summary": "Teachable saw a 15 percent increase in the number of creators earning more than $70,000 annually on the platform", "body": "Teachable saw a 15 percent increase in the number of creators earning more than $70,000 annually on the platform\n\nWhat Observer actually says:\n\n“And last year, the company saw a 15 percent increase in the number of creators earning more than $70,000 annually on the platform.”", "source_type": "research", "source_link": "https://observer.com/2022/12/teachable-offers-online-creators-new-ways-to-earn/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "B", "source_publisher": "Observer", "evidence_quote": "And last year, the company saw a 15 percent increase in the number of creators earning more than $70,000 annually on the platform.", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Platform-wide growth indicator", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_podia_about_2026", "category": "Business", "title": "Podia: Money.payout", "summary": "Podia reports $0M+ Earned by creators since 2014", "body": "Podia reports $0M+ Earned by creators since 2014\n\nWhat Podia actually says:\n\n“$0M+\nEarned by creators”", "source_type": "official", "source_link": "https://www.podia.com/about", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Podia", "evidence_quote": "$0M+\nEarned by creators", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Podia", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Cumulative creator earnings since platform launch", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "podia", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_gumroad_homepage_2026", "category": "Business", "title": "Gumroad: Money.payout", "summary": "Gumroad digital entrepreneurs earned $1,964,052 in income last week", "body": "Gumroad digital entrepreneurs earned $1,964,052 in income last week\n\nWhat Gumroad actually says:\n\n“# $1,964,052\n\nThe amount of income earned by Gumroad digital entrepreneurs last week.”", "source_type": "official", "source_link": "https://gumroad.com/about", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Gumroad", "evidence_quote": "# $1,964,052\n\nThe amount of income earned by Gumroad digital entrepreneurs last week.", "volatility": "high", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Gumroad", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Weekly earnings figure displayed on Gumroad homepage", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "gumroad", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_gumroad_testimonial_steph", "category": "Business", "title": "Gumroad: Money.payout", "summary": "Steph Smith makes $10k+ per month building products on Gumroad", "body": "Steph Smith makes $10k+ per month building products on Gumroad\n\nWhat Gumroad actually says:\n\n“For years, I had a goal to develop 'passive' income streams, but struggled to make that a reality. Last year, I started selling informational products on Gumroad and since then have made $10k+ per month building products that I love.\n\n![Steph Smith](https://assets.gumroad.com/images/creators/steph-full.png)\n\n### Steph Smith\n\nSells content tutorials”", "source_type": "official", "source_link": "https://gumroad.com/about", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Gumroad", "evidence_quote": "For years, I had a goal to develop 'passive' income streams, but struggled to make that a reality. Last year, I started selling informational products on Gumroad and since then have made $10k+ per month building products that I love.\n\n![Steph Smith](https://assets.gumroad.com/images/creators/steph-full.png)\n\n### Steph Smith\n\nSells content tutorials", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Gumroad", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator testimonial", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "gumroad", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_elliefrazier", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Ellie Frazier earned $185,000+ from her digital download 'Everything I Know About Social Media' in 2 weeks, with $77,408 earned on launch day", "body": "Ellie Frazier earned $185,000+ from her digital download 'Everything I Know About Social Media' in 2 weeks, with $77,408 earned on launch day\n\nWhat Stan Store actually says:\n\n“Ellie Frazier\n\n$185,000+\n\nDigital download ('Everything I Know About Social Media')\n\n2 weeks; $77,408 launch day”", "source_type": "official", "source_link": "https://stan.store/blog/ellie-frazier/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Ellie Frazier\n\n$185,000+\n\nDigital download ('Everything I Know About Social Media')\n\n2 weeks; $77,408 launch day", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_jessicacarter", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Jessica Carter earned $313,000+ from her $57 mini course 'My Non-Techy Edits' in 6 days, with 3,600 waitlist signups", "body": "Jessica Carter earned $313,000+ from her $57 mini course 'My Non-Techy Edits' in 6 days, with 3,600 waitlist signups\n\nWhat Stan Store actually says:\n\n“Jessica Carter\n\n$313,000+\n\n$57 mini course ('My Non-Techy Edits')\n\n6 days; 3,600 waitlist signups”", "source_type": "official", "source_link": "https://stan.store/blog/jessica-carter/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Jessica Carter\n\n$313,000+\n\n$57 mini course ('My Non-Techy Edits')\n\n6 days; 3,600 waitlist signups", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_creator_report_20231026", "category": "Business", "title": "Teachable: Access.signup", "summary": "Teachable's Creator Connections report, based on a survey of 1,000 U.S. consumers, found that 95% of consumers say they have learned something new from a creator", "body": "Teachable's Creator Connections report, based on a survey of 1,000 U.S. consumers, found that 95% of consumers say they have learned something new from a creator\n\nWhat Teachable actually says:\n\n“Beyond entertainment—95% of consumers say they've learned something new from a creator. What's more, 80% somewhat or strongly agree they've made noticeable improvements in their lives thanks to insights or guidance from a creator”", "source_type": "official", "source_link": "https://www.teachable.com/press/press-creator-connections-report", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "Beyond entertainment—95% of consumers say they've learned something new from a creator. What's more, 80% somewhat or strongly agree they've made noticeable improvements in their lives thanks to insights or guidance from a creator", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Access.signup", "applies_to_country": "Us", "applies_to_scope": "Survey of 1,000 U.S. consumers, published October 2023", "tags": { "lane": "any", "stage": "choosing", "region": [ "us" ], "platform": "teachable", "topic": [ "access.signup" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_blog_community_comparison", "category": "Business", "title": "Teachable: Money.fees", "summary": "The Starter plan's 7.5% platform transaction fee costs more than upgrading to Builder once monthly revenue passes $533 on annual billing, or approximately $667 on monthly billing", "body": "The Starter plan's 7.5% platform transaction fee costs more than upgrading to Builder once monthly revenue passes $533 on annual billing, or approximately $667 on monthly billing\n\nWhat Teachable actually says:\n\n“The Starter plan's 7.5% platform transaction fee costs more than upgrading to Builder once monthly revenue passes $533 on annual billing, or approximately $667 on monthly billing.”", "source_type": "official", "source_link": "https://www.teachable.com/blog", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "The Starter plan's 7.5% platform transaction fee costs more than upgrading to Builder once monthly revenue passes $533 on annual billing, or approximately $667 on monthly billing.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Fee comparison analysis from Teachable blog", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_pricing_page", "category": "Business", "title": "Teachable: Money.fees", "summary": "Teachable charges 7.5% transaction fee on Starter plan, 0% on Builder/Growth/Custom plans; US card processing is 2.9% + $0.30, international cards 3.9% + $0.30, plus 0.95% currency conversion fee for non-USD transactions", "body": "Teachable charges 7.5% transaction fee on Starter plan, 0% on Builder/Growth/Custom plans; US card processing is 2.9% + $0.30, international cards 3.9% + $0.30, plus 0.95% currency conversion fee for non-USD transactions\n\nWhat Teachable actually says:\n\n“Teachable processing: 2.9% + $0.30 for US cards, 3.9% + $0.30 for international cards. Non-USD transactions incur an additional 0.95% Stripe currency conversion fee where currency conversion is required.”", "source_type": "official", "source_link": "https://www.teachable.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "Teachable processing: 2.9% + $0.30 for US cards, 3.9% + $0.30 for international cards. Non-USD transactions incur an additional 0.95% Stripe currency conversion fee where currency conversion is required.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "teachable", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_podia_pricing_page", "category": "Business", "title": "Podia: Money.fees", "summary": "Podia charges 5% transaction fee on Mover plan, 0% on Shaker and Earthquaker plans; payment processor (Stripe or PayPal) charges standard 2.9% + $0.30", "body": "Podia charges 5% transaction fee on Mover plan, 0% on Shaker and Earthquaker plans; payment processor (Stripe or PayPal) charges standard 2.9% + $0.30\n\nWhat Podia actually says:\n\n“On the Mover plan, we charge a 5% transaction fee. There are no Podia fees on the Shaker or Earthquaker plans. Your payment processor (Stripe or PayPal) will charge a standard transaction fee of 2.9% + 30¢.”", "source_type": "official", "source_link": "https://www.podia.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Podia", "evidence_quote": "On the Mover plan, we charge a 5% transaction fee. There are no Podia fees on the Shaker or Earthquaker plans. Your payment processor (Stripe or PayPal) will charge a standard transaction fee of 2.9% + 30¢.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Podia", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "podia", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_gumroad_pricing_page", "category": "Business", "title": "Gumroad: Money.fees", "summary": "Gumroad charges 10% + $0.50 per transaction for direct sales, 30% per transaction for sales through the Discover marketplace; no monthly fee", "body": "Gumroad charges 10% + $0.50 per transaction for direct sales, 30% per transaction for sales through the Discover marketplace; no monthly fee\n\nWhat Gumroad actually says:\n\n“10% + $0.50 Per transaction for all sales through your profile or direct links to your customers. 30% Per transaction when new customers find and buy from you through our discover marketplace.”", "source_type": "official", "source_link": "https://www.gumroad.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Gumroad", "evidence_quote": "10% + $0.50 Per transaction for all sales through your profile or direct links to your customers. 30% Per transaction when new customers find and buy from you through our discover marketplace.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Gumroad", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "gumroad", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_sendowl_pricing_page", "category": "Business", "title": "SendOwl: Money.fees", "summary": "SendOwl charges $39/month (Launch) for up to $10,000 sales/year, $87/month (Grow) for up to $36,000 sales/year, $159/month (Scale) for up to $100,000 sales/year; all features included on every plan", "body": "SendOwl charges $39/month (Launch) for up to $10,000 sales/year, $87/month (Grow) for up to $36,000 sales/year, $159/month (Scale) for up to $100,000 sales/year; all features included on every plan\n\nWhat SendOwl actually says:\n\n“Launch: $39/month - 5k orders per year, $10,000 sales per year. Grow: $87/month - 25k orders per year, $36,000 sales per year. Scale: $159/month - 50k orders per year, $100,000 sales per year.”", "source_type": "official", "source_link": "https://www.sendowl.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "SendOwl", "evidence_quote": "Launch: $39/month - 5k orders per year, $10,000 sales per year. Grow: $87/month - 25k orders per year, $36,000 sales per year. Scale: $159/month - 50k orders per year, $100,000 sales per year.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "SendOwl", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "sendowl", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_paddle_pricing_page", "category": "Business", "title": "Paddle: Money.fees", "summary": "Paddle charges 5% + $0.50 per Checkout transaction with no monthly fee; custom pricing for businesses with products under $10 or requiring invoicing", "body": "Paddle charges 5% + $0.50 per Checkout transaction with no monthly fee; custom pricing for businesses with products under $10 or requiring invoicing\n\nWhat Paddle actually says:\n\n“5% + 50¢ per Checkout transaction. If you're selling products under $10 or require invoicing contact us for custom pricing.”", "source_type": "official", "source_link": "https://www.paddle.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Paddle", "evidence_quote": "5% + 50¢ per Checkout transaction. If you're selling products under $10 or require invoicing contact us for custom pricing.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Paddle", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "paddle", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_patreon_pricing_page", "category": "Business", "title": "Patreon: Money.fees", "summary": "Patreon charges 10% of income earned on the platform, plus payment processing, currency conversion, and payout fees, and applicable taxes; starting a Patreon is free", "body": "Patreon charges 10% of income earned on the platform, plus payment processing, currency conversion, and payout fees, and applicable taxes; starting a Patreon is free\n\nWhat Patreon actually says:\n\n“Patreon is free to start. You only pay when you start earning. 10% of the income you earn on Patreon, plus payment processing, currency conversion, and payout fees, and applicable taxes.”", "source_type": "official", "source_link": "https://www.patreon.com/pricing", "last_verified": "2026-09-30", "reliability": "VERIFIED RULE", "source_tier": "A", "source_publisher": "Patreon", "evidence_quote": "Patreon is free to start. You only pay when you start earning. 10% of the income you earn on Patreon, plus payment processing, currency conversion, and payout fees, and applicable taxes.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Patreon", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "patreon", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_kofi_pricing_page", "category": "Business", "title": "Ko-fi: Money.fees", "summary": "Ko-fi charges 0% service fee on tips for free accounts, 5% service fee on Memberships, Shop sales, and Commissions for free accounts; Gold plan is $12/month with 0% service fee on all payment types", "body": "Ko-fi charges 0% service fee on tips for free accounts, 5% service fee on Memberships, Shop sales, and Commissions for free accounts; Gold plan is $12/month with 0% service fee on all payment types\n\nWhat Ko-fi actually says:\n\n“Standard: $0/month + 5% service fee. Gold: $12/month, 0% service fee. Ko-fi doesn't process payments - you connect your own PayPal or Stripe.”", "source_type": "official", "source_link": "https://ko-fi.com/pricing", "last_verified": "2026-09-30", "reliability": "VERIFIED RULE", "source_tier": "A", "source_publisher": "Ko-fi", "evidence_quote": "Standard: $0/month + 5% service fee. Gold: $12/month, 0% service fee. Ko-fi doesn't process payments - you connect your own PayPal or Stripe.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Ko-fi", "topic": "Money.fees", "applies_to_country": "*", "applies_to_scope": "Official pricing page as of September 2026", "tags": { "lane": "any", "stage": "setting_up", "region": [ "us" ], "platform": "kofi", "topic": [ "money.fees" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_10b_forbes", "category": "Business", "title": "Teachable: Money.payout", "summary": "Forbes reported that AI and all-in-one platforms are driving the $10 billion creator revolution, citing Hotmart/Teachable's $10 billion in cumulative creator earnings", "body": "Forbes reported that AI and all-in-one platforms are driving the $10 billion creator revolution, citing Hotmart/Teachable's $10 billion in cumulative creator earnings\n\nWhat Forbes actually says:\n\n“AI And Course Platforms Drive The $10 Billion Creator Revolution”", "source_type": "research", "source_link": "https://www.forbes.com/sites/ianshepherd/2024/05/25/ai-and-all-in-one-platforms-driving-the-10-billion-creator-revolution/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "B", "source_publisher": "Forbes", "evidence_quote": "AI And Course Platforms Drive The $10 Billion Creator Revolution", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Forbes article covering the Hotmart/Teachable $10B milestone", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_10b_press_release_2024", "category": "Business", "title": "Teachable: Money.payout", "summary": "More than 200,000 global creators are selling products on Hotmart and Teachable, with 21 million consumers making purchases in the last year; almost half of Teachable creators sold outside the US in the last twelve months", "body": "More than 200,000 global creators are selling products on Hotmart and Teachable, with 21 million consumers making purchases in the last year; almost half of Teachable creators sold outside the US in the last twelve months\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“Currently, more than 200,000 global creators are selling products on Hotmart and Teachable. Over the past year, a staggering 21 million consumers have made purchases from creators across both platforms. In fact, almost half of Teachable creators sold products to audiences outside the U.S. in the last twelve months.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "Currently, more than 200,000 global creators are selling products on Hotmart and Teachable. Over the past year, a staggering 21 million consumers have made purchases from creators across both platforms. In fact, almost half of Teachable creators sold products to audiences outside the U.S. in the last twelve months.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_10b_press_release_gmv_breakdown", "category": "Business", "title": "Teachable: Money.payout", "summary": "In the last year, more than a third of Teachable creators sell products outside of courses (Memberships, Community, Digital Downloads); creators earning more than $100,000 on the platform grow upwards of 10%; more than 10% growth in sales for creators leveraging new ecommerce features", "body": "In the last year, more than a third of Teachable creators sell products outside of courses (Memberships, Community, Digital Downloads); creators earning more than $100,000 on the platform grow upwards of 10%; more than 10% growth in sales for creators leveraging new ecommerce features\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“In the last year, Teachable also saw: More than a third of its creators sell products outside of courses, having recently expanded into products like Memberships, Community, and Digital Downloads. Creators earning more than $100,000 on the platform grow upwards of 10%. More than 10% growth in sales for creators leveraging Teachable's suite of new ecommerce features, including BNPL, Gifting, Upsells, Cart Abandonment, and more.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "In the last year, Teachable also saw: More than a third of its creators sell products outside of courses, having recently expanded into products like Memberships, Community, and Digital Downloads. Creators earning more than $100,000 on the platform grow upwards of 10%. More than 10% growth in sales for creators leveraging Teachable's suite of new ecommerce features, including BNPL, Gifting, Upsells, Cart Abandonment, and more.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_lo_gold", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Lo Gold earned $100,000 as a Stan Store creator over 14 months, with 90+ program participants", "body": "Lo Gold earned $100,000 as a Stan Store creator over 14 months, with 90+ program participants\n\nWhat Stan Store actually says:\n\n“Lo Gold\n\n$100,000\n\nStan Store creator\n\n14 months; 90+ program participants”", "source_type": "official", "source_link": "https://stan.store/blog/lo-gold/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Lo Gold\n\n$100,000\n\nStan Store creator\n\n14 months; 90+ program participants", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study published by Stan Store blog", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_nina_fuji", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Nina Fuji earned six figures from her $45 Japan guide through Stan Store", "body": "Nina Fuji earned six figures from her $45 Japan guide through Stan Store\n\nWhat Stan Store actually says:\n\n“Nina Fuji\n\nSix figures\n\n$45 Japan guide”", "source_type": "official", "source_link": "https://stan.store/blog/nina-fuji/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Nina Fuji\n\nSix figures\n\n$45 Japan guide", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study published by Stan Store blog", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_sumaya_ahmed", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Sumaya Ahmed earned over $500K from her hypnotherapy business through Stan Store with less than 10K followers", "body": "Sumaya Ahmed earned over $500K from her hypnotherapy business through Stan Store with less than 10K followers\n\nWhat Stan Store actually says:\n\n“Sumaya Ahmed\n\nOver $500K\n\nHypnotherapy business\n\nLess than 10K followers”", "source_type": "official", "source_link": "https://stan.store/blog/sumaya-ahmed/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Sumaya Ahmed\n\nOver $500K\n\nHypnotherapy business\n\nLess than 10K followers", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study published by Stan Store blog", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_stanstore_mehr_rajput", "category": "Business", "title": "Stan Store: Money.payout", "summary": "Mehr Rajput earned over $500K through Stan Store with less than 10K followers", "body": "Mehr Rajput earned over $500K through Stan Store with less than 10K followers\n\nWhat Stan Store actually says:\n\n“Mehr Rajput\n\nOver $500K\n\nLess than 10K followers”", "source_type": "official", "source_link": "https://stan.store/blog/mehr-rajput/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Stan Store", "evidence_quote": "Mehr Rajput\n\nOver $500K\n\nLess than 10K followers", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Stan Store", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator case study published by Stan Store blog", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "stanstore", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_creators_20240321", "category": "Business", "title": "Teachable: Money.payout", "summary": "Creators earning more than $100,000 on Teachable grow upwards of 10% year-over-year", "body": "Creators earning more than $100,000 on Teachable grow upwards of 10% year-over-year\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“Creators earning more than $100,000 on the platform grow upwards of 10%.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "Creators earning more than $100,000 on the platform grow upwards of 10%.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release on Teachable's press page", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_gumroad_merchant_of_record", "category": "Business", "title": "Gumroad: Money.tax", "summary": "Since January 1, 2025, Gumroad handles all sales tax collection and remittance worldwide as a Merchant of Record", "body": "Since January 1, 2025, Gumroad handles all sales tax collection and remittance worldwide as a Merchant of Record\n\nWhat Gumroad actually says:\n\n“Since January 1, 2025, Gumroad handles ALL your tax obligations. Yes, you read that right – we manage sales tax collection and remittance worldwide.”", "source_type": "official", "source_link": "https://www.gumroad.com/pricing", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Gumroad", "evidence_quote": "Since January 1, 2025, Gumroad handles ALL your tax obligations. Yes, you read that right – we manage sales tax collection and remittance worldwide.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Gumroad", "topic": "Money.tax", "applies_to_country": "*", "applies_to_scope": "Global tax handling as of January 2025", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "gumroad", "topic": [ "money.tax" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_podia_creators_2026", "category": "Business", "title": "Podia: Money.payout", "summary": "Podia reports 0+ Creators trust Podia, 0M+ Customers reached, and $0M+ Earned by creators since 2014", "body": "Podia reports 0+ Creators trust Podia, 0M+ Customers reached, and $0M+ Earned by creators since 2014\n\nWhat Podia actually says:\n\n“0+\nCreators trust Podia\n\n0M+\nCustomers reached\n\n$0M+\nEarned by creators”", "source_type": "official", "source_link": "https://www.podia.com/about", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Podia", "evidence_quote": "0+\nCreators trust Podia\n\n0M+\nCustomers reached\n\n$0M+\nEarned by creators", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Podia", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Aggregate figures from Podia about page as of September 2026", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "podia", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_46m_students", "category": "Business", "title": "Teachable: Money.payout", "summary": "More than 46 million people have taken a course through Teachable since its launch", "body": "More than 46 million people have taken a course through Teachable since its launch\n\nWhat Observer actually says:\n\n“Since its launch, more than 46 million people have taken a course through Teachable.”", "source_type": "research", "source_link": "https://observer.com/2022/12/teachable-offers-online-creators-new-ways-to-earn/", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "B", "source_publisher": "Observer", "evidence_quote": "Since its launch, more than 46 million people have taken a course through Teachable.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From Observer article referencing Teachable data as of December 2022", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_gumroad_max_ulichney", "category": "Business", "title": "Gumroad: Money.payout", "summary": "Max Ulichney launched MaxPacks as an experimental side gig on Gumroad and within 2 years those Procreate brushes were earning more than his 6-figure salary in CG", "body": "Max Ulichney launched MaxPacks as an experimental side gig on Gumroad and within 2 years those Procreate brushes were earning more than his 6-figure salary in CG\n\nWhat Gumroad actually says:\n\n“I launched MaxPacks as an experimental side gig; but within 2 years those Procreate brushes were earning more than my 6-figure salary in CG. Leaving in favor of Gumroad enabled me to explore other aspects of my art, develop new hobbies, and finally prioritize my personal life.”", "source_type": "official", "source_link": "https://gumroad.com/about", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Gumroad", "evidence_quote": "I launched MaxPacks as an experimental side gig; but within 2 years those Procreate brushes were earning more than my 6-figure salary in CG. Leaving in favor of Gumroad enabled me to explore other aspects of my art, develop new hobbies, and finally prioritize my personal life.", "volatility": "medium", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Gumroad", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "Individual creator testimonial on Gumroad about page", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "gumroad", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_hotmart_brazil_jobs", "category": "Business", "title": "Teachable: Money.payout", "summary": "More than 300,000 direct and indirect jobs have been generated in Brazil by Hotmart creators, according to a study done in partnership with Fundação Getúlio Vargas University", "body": "More than 300,000 direct and indirect jobs have been generated in Brazil by Hotmart creators, according to a study done in partnership with Fundação Getúlio Vargas University\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“More than 300,000 direct and indirect jobs have been generated in Brazil by Hotmart creators, according to a study done in partnership with Fundação Getúlio Vargas University.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "More than 300,000 direct and indirect jobs have been generated in Brazil by Hotmart creators, according to a study done in partnership with Fundação Getúlio Vargas University.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_hotmart_brazil_penetration", "category": "Business", "title": "Teachable: Money.payout", "summary": "One in five economically-active Brazilians have purchased a product from a creator via Hotmart", "body": "One in five economically-active Brazilians have purchased a product from a creator via Hotmart\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“Today, one in five economically-active Brazilians have purchased a product from a creator via Hotmart.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "Today, one in five economically-active Brazilians have purchased a product from a creator via Hotmart.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_hotmart_latam_growth", "category": "Business", "title": "Teachable: Money.payout", "summary": "LATAM creators' GMV (excluding Brazil) grew 50% from 2022 to 2023, reaching more than four million people in those regions since launch", "body": "LATAM creators' GMV (excluding Brazil) grew 50% from 2022 to 2023, reaching more than four million people in those regions since launch\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“The company continues to see strong international expansion, with LATAM creators' GMV (excluding Brazil) growing 50% from 2022 to 2023, while reaching more than four million people in those regions since launch.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "The company continues to see strong international expansion, with LATAM creators' GMV (excluding Brazil) growing 50% from 2022 to 2023, while reaching more than four million people in those regions since launch.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_hotmart_ai_usage", "category": "Business", "title": "Teachable: Money.payout", "summary": "Hotmart AI has assisted more than 140,000 creators in outlining and strategizing their digital products", "body": "Hotmart AI has assisted more than 140,000 creators in outlining and strategizing their digital products\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“The company's free tool, Hotmart AI, has already assisted more than 140,000 creators in outlining and strategizing their digital products.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "The company's free tool, Hotmart AI, has already assisted more than 140,000 creators in outlining and strategizing their digital products.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_ai_content_volume", "category": "Business", "title": "Teachable: Money.payout", "summary": "More than two million pieces of AI-generated content have been created across Teachable's AI tools including Curriculum, Quiz, Subtitles, Translation, and Sales Page Generators", "body": "More than two million pieces of AI-generated content have been created across Teachable's AI tools including Curriculum, Quiz, Subtitles, Translation, and Sales Page Generators\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“More than two million pieces of AI-generated content across Teachable's AI tools, including the Curriculum, Quiz, Subtitles, Translation, and Sales Page Generators.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "More than two million pieces of AI-generated content across Teachable's AI tools, including the Curriculum, Quiz, Subtitles, Translation, and Sales Page Generators.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_fastest_growing_verticals", "category": "Business", "title": "Teachable: Money.payout", "summary": "Fashion & Beauty, Academics & Languages, and Software & Technology (think PhotoShop or Excel pros) represent the fastest-growing creator verticals on the Teachable platform", "body": "Fashion & Beauty, Academics & Languages, and Software & Technology (think PhotoShop or Excel pros) represent the fastest-growing creator verticals on the Teachable platform\n\nWhat Teachable (via Hotmart Company) actually says:\n\n“Fashion & Beauty, Academics & Languages, and Software & Technology (think PhotoShop or Excel pros) representing the fastest-growing creator verticals on the platform.”", "source_type": "official", "source_link": "https://www.teachable.com/press/hotmart-company-announces-10-billion", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable (via Hotmart Company)", "evidence_quote": "Fashion & Beauty, Academics & Languages, and Software & Technology (think PhotoShop or Excel pros) representing the fastest-growing creator verticals on the platform.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Money.payout", "applies_to_country": "*", "applies_to_scope": "From the official March 2024 press release", "tags": { "lane": "any", "stage": "running", "region": [ "us" ], "platform": "teachable", "topic": [ "money.payout" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_creator_survey_2023", "category": "Business", "title": "Teachable: Access.signup", "summary": "Teachable's Creator Connections survey of 1,000 U.S. consumers found that 70% of consumers feel personally connected to their favorite creators and 40% say their decision to buy creator products is influenced by a sincere desire to support creators", "body": "Teachable's Creator Connections survey of 1,000 U.S. consumers found that 70% of consumers feel personally connected to their favorite creators and 40% say their decision to buy creator products is influenced by a sincere desire to support creators\n\nWhat Teachable actually says:\n\n“70% of consumers say they feel personally connected to the creators they're most engaged with—and roughly 66% of those consumers say they feel that connection within just a few days to weeks. 40% of consumers say their decision to buy creator products or content is influenced by a sincere desire to support creators, and this percentage rises to 50% among Gen Z.”", "source_type": "official", "source_link": "https://www.teachable.com/press/press-creator-connections-report", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "70% of consumers say they feel personally connected to the creators they're most engaged with—and roughly 66% of those consumers say they feel that connection within just a few days to weeks. 40% of consumers say their decision to buy creator products or content is influenced by a sincere desire to support creators, and this percentage rises to 50% among Gen Z.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Access.signup", "applies_to_country": "Us", "applies_to_scope": "Survey of 1,000 U.S. consumers, published October 2023", "tags": { "lane": "any", "stage": "choosing", "region": [ "us" ], "platform": "teachable", "topic": [ "access.signup" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_creator_survey_content", "category": "Business", "title": "Teachable: Access.signup", "summary": "Teachable's Creator Connections survey found that long-form social content is closing in on short-form as Gen Z's favorite format, with live streams emerging as the third favorite across all generations, and the majority of consumers prefer less-produced content", "body": "Teachable's Creator Connections survey found that long-form social content is closing in on short-form as Gen Z's favorite format, with live streams emerging as the third favorite across all generations, and the majority of consumers prefer less-produced content\n\nWhat Teachable actually says:\n\n“Long-form social content is closing in on short-form as Gen Z's favorite format. Of note, live streams emerged as the third favorite across all generations. Plus, the majority of consumers prefer less-produced content”", "source_type": "official", "source_link": "https://www.teachable.com/press/press-creator-connections-report", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "Long-form social content is closing in on short-form as Gen Z's favorite format. Of note, live streams emerged as the third favorite across all generations. Plus, the majority of consumers prefer less-produced content", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Access.signup", "applies_to_country": "Us", "applies_to_scope": "Survey of 1,000 U.S. consumers, published October 2023", "tags": { "lane": "any", "stage": "choosing", "region": [ "us" ], "platform": "teachable", "topic": [ "access.signup" ], "explicitness": "any" } }, { "id": "learn_r979_digital_products_realistic_income_ranges_teachable_creator_survey_following", "category": "Business", "title": "Teachable: Access.signup", "summary": "Teachable's Creator Connections survey found that despite algorithms serving up endless streams of content, a majority of consumers only follow and meaningfully engage with one to five creators", "body": "Teachable's Creator Connections survey found that despite algorithms serving up endless streams of content, a majority of consumers only follow and meaningfully engage with one to five creators\n\nWhat Teachable actually says:\n\n“Despite algorithms serving up endless streams of content, a majority of consumers only follow and meaningfully engage with one to five creators.”", "source_type": "official", "source_link": "https://https://www.teachable.com/press/press-creator-connections-report", "last_verified": "2026-09-30", "reliability": "STRONG PRACTICE", "source_tier": "A", "source_publisher": "Teachable", "evidence_quote": "Despite algorithms serving up endless streams of content, a majority of consumers only follow and meaningfully engage with one to five creators.", "volatility": "low", "from_batch": "979-digital-products-realistic-income-ranges", "subject": "Teachable", "topic": "Access.signup", "applies_to_country": "Us", "applies_to_scope": "Survey of 1,000 U.S. consumers, published October 2023", "tags": { "lane": "any", "stage": "choosing", "region": [ "us" ], "platform": "teachable", "topic": [ "access.signup" ], "explicitness": "any" } } ] }